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Mar 20, 2023

Top 10 Online Survey Analysis Tools in 2023

by Gordon Polovin

Many hard-nosed CEOs and COOs, when they see a title like this, ask the question, “Why do I need survey analysis tools anyway?” The answer is that the most valuable company asset in 2023 (and for the foreseeable future) is Big-Data (BD), and surveys will collect it for you. The next obvious question is, “What is BD?” It is a torrent of insightful, ordered information ordinarily undetectable, highlighting new opportunities and altering how we do things. Following this line of thought, one of the primary data sources is customer feedback (CF), converging on peoples’ thoughts and sentiments about products, services, client support, and brands. More pointedly, CF identifies the customer experience (CX) as a chain of touchpoints, each with the power to derail customer journeys (CJs) or consolidate customer retention. And to reiterate, online survey analysis tools provide the framework to mine CF as a mainstream subset of BD. Thus, this article covers everything to do with online survey tools and survey data analysis software—the two fundamental components of reliable BD and accurately reading CX. More specifically, I aim to outline the respective benefits and limitations of the top 10 survey tools available in the market so that you can choose the right survey reporting software for your business. But first, I need to build a framework for such an evaluation. How to choose an Online Survey Analysis Platform The modern First World functions on digitalization, cloud, and virtual communications. Thus, businesses can safely assume that this is governing their […]

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